Other markets consist primarily of sales to countries outside Cloetta’s main markets, a total of more than 40 countries.
All in all, other markets accounted for 16 per cent (17) of Cloetta’s total sales in 2015, with Germany and the UK as the largest markets. Other markets consist primarily of sales to countries outside Cloetta’s main markets, a total of more than 40 countries. These are countries where Cloetta is active but does not have its own sales or distribution organization.
In certain countries, such as Germany, the UK, the Baltics and Singapore, Cloetta has a small organization and its own staff, but handles sales and distribution through external distributors. Other key markets where Cloetta has no sales and distribution organization of its own are Belgium, Canada, Switzerland, Austria, the Middle East and Hong Kong. The common denominator for these markets is that Cloetta has a strong niche position in certain categories.
The most important brands in Other markets are Chewits, Red Band, Läkerol, Sportlife, Sperlari, The Jelly Bean Factory and Tupla.