Cloetta’s main strategies is to focus on margin expansion and volume growth, cost-efficiency and employee development.

Cloetta Goals and StrategiesFocus on margin expansion and volume growth

  • Strong brands with local traditions.
  • Strong position in the Nordic market.
  • Widen and expand the product portfolio geographically.
  • Launch and acquire new products and brands.
  • Strategic pricing.

Comments on the outcome 2015

  • Launch of a new pick-and-mix concept in Sweden with Coop Sweden as the first customer.

  • Acquisition of Lonka. The acquisition will significantly strengthen Cloetta’s position in the Netherlands.

Focus on cost-efficiency

  • Improve internal processes and systems.
  • Improve cost-efficiency though the closure of factories.
  • Implement a programme for operational excellence (“Lean 2020”) in the supply chain.
  • Increase breadth in production technology to create flexibility in product development.

Comments on the outcome 2015

  • Cloetta starts Lean programme in production.
  • A joint ERP system is deployed in most of the Group´s countries and units.

Focus on employee development

  • Develop Cloetta’s culture based on the results of the employee survey “Great Place to work”.
  • Attract, develop and retain competent employees.
  • Develop leadership and teamwork.

Comments on the outcome 2015

  • New salary framework and benefit structure are implemented.


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