Cloetta takes part in various job fairs linked to its business and local universities.
Representation at job fairs is a key part of Cloetta’s Employer Branding strategy where there are opportunities to meet and make contact with proactive and interested students who might be future Cloetta employees.
In Sweden, Lund University’s job fairs are particularly important since Cloetta’s Scandinavian head office is in nearby Malmö.
Cloetta’s former President and CEO Bengt Baron took part on one occasion when he was interviewed by Staffan Taylor from Forza of Sweden. Bengt was introduced as the candy king Bengt Baron and was warmly applauded after a down-to-earth interview on what is really important for a career and in life.