Stakeholders and materiality issues

The areas that are prioritized in Cloetta’s sustainability commitment have been defined through a materiality analysis. Every year, Cloetta performs a materiality analysis based on the sustainability issues that have been identified in discussions with Cloetta’s stakeholders.

Cloetta’s primary stakeholders are customers, consumers, employees, shareholders, investors, business partners/suppliers and the local community. These groups are directly critical for Cloetta’s long-term survival. In addition, there are a number of other important stakeholders. These are shown in the illustration at left. Cloetta has a continuous open dialogue above all with the primary stakeholders based on the expectations and requirements of each stakeholder group.

The methodology behind Cloetta’s materiality analysis is aimed at classifying different types of sustainability issues on the basis of two parameters:

  • The stakeholder perspective – i.e. what importance a specific issue has for Cloetta’s stakeholders.
  • The impact perspective – i.e. the direct impact a specific issue can have on Cloetta from a financial perspective, goodwill, etc.

The issues that are classified as being of critical importance from both a stakeholder and impact perspective are those that have the highest priority for Cloetta. It is these sustainability issues and areas that are defined in Cloetta’s sustainability commitment.

Stakeholders and key issues

Stakeholder Key issues – sustainability Communication and cooperation
Customers/consumers Product safety and quality.
The Group’s brands.
Clear declarations of ingredients.
Eco-friendly packages.
Cloetta takes responsibility for the environment and working conditions as far as possible.
Ethics in general.
With consumers through various surveys and via the websites and social media.
With customers through personal customer and sales meetings and via customer surveys, but also collaborative initiatives for eco-friendly transports.
Employees A good and stimulating working situation.
A safe working environment.
Health and fitness activities.
Ethical issues in general.
Good financial development for the company.
Daily meetings to discuss occupational health and safety in the factories, annual performance reviews with all employees, systematic skills development activities, up-to-date information via managers, the intranet and union representatives.
Since 2011 Cloetta conducts the survey Great Place to Work every other year.
Shareholders and investors Sustainable long-term financial value growth.
Ethical issues in general.
Annual report, website, analyst and investor meetings, interim reports and the annual general meeting.
Suppliers and other business partners Ethics and business codes in procurement.
Product safety.
Sustainable long-term development.
Support of human rights among raw material producers.
Collaborative projects for sustainability.
Supplier evaluations, sponsorship evaluations and development projects.
The public/society Cloetta takes responsibility for the environment and working conditions as far as possible. Laws, regulations and standards. Cloetta makes a positive contribution to development of society, including the local environment. The local communities/municipalities around Cloetta’s factories with regard to the local environment.
Public authorities in areas related to occupational health and safety, environmental and product responsibility, schools and universities.
Certification bodies for ISO and BRC.
Key opinion leaders.

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