Greater well-being


Cloetta is driven by a conviction that value is created by the employees, and that the ability to attract, retain and develop the best and most competent people is crucial for the company’s success. It is also of the utmost importance that the safety of our employees is continuously improved. All of Cloetta’s factories adhere to the same mantra: “Safety first”.

A good and safe working environment

Efforts to improve and develop the working environment are a natural aspect of operational development and the goal is to create a good physical working environment and a healthy working climate where each individual can feel secure and pursue personal development.

One essential part of a secure working environment is to ensure that no one is subject to discrimination or sexual harassment. Cloetta aims to be a workplace where diversity and the different qualities, knowledge and skills of all employees are respected regardless of gender, religion, ethnic background, age, race, sexual orientation, etc.

In production, employee safety is always the top priority. All factories carry out continuous risk assessments to minimise the risk for accidents. All incidents and injuries are followed up and reported. The Lean method is used to prevent and reduce production-related occupational injuries. Thanks to these systematic efforts, the number of occupational injuries has been reduced in recent years.

Each manager is responsible for avoiding occupational illnesses and accidents through follow-up and corrective measures. Cloetta’s HR department has developed tools that are used together with managers with personnel responsibility for early detection of signals that could be caused by illness and could lead to a risk for long-term absence.

Read more about Cloetta´s work with employees under the Career section.


Cloetta’s responsibility for consumer well-being includes high and consistent quality, correct and detailed content labelling and responsible marketing. Cloetta also strives to take responsibility for the consumers’ well-being through an increased number of natural products – that are “better-for-you”.

Fewer calories with stevia

In order to offer products with reduced calorie content, stevia plays an important role for Cloetta’s products. Stevia is a plant native to South America whose leaves contain an intense and natural sweetness. Cloetta uses stevia extract in a number of different products, such as Läkerol, chewing gum, Dietor and Dietorelle.

Better dental health with xylitol

Production of the sweetener xylitol, which has fewer calories than natural sugar, was originally started in Finland in the 1970s through extraction from birch sap. Today xylitol is extracted from many hardwoods and corncobs. Xylitol protects from tooth decay.

Genuine and natural raw materials

Goody Good Stuff and The Jelly Bean Factory are two examples of products where Cloetta has fully implemented the idea of 100 per cent natural ingredients. All artificial colours and flavours have been replaced by natural fruit and plant extracts and all other food additives have been eliminated.

Furthermore, both Goody Good Stuff and The Jelly Bean Factory are free from allergens and contain no animal-based gelatine, which makes the products suitable for vegetarians and people with food allergies.


Nuts are a natural source of many vital nutrients and also contain antioxidants. Cashew nuts are rich in iron, folic acid and zinc, peanuts (which are actually seeds) are rich in protein and contain high levels of Vitamin B3, almonds (actually seeds) are rich in Vitamin E and pistachios are very rich in antioxidants.

Clear declaration of contents

Cloetta works continuously to develop responsible and clear information about the contents of our products via packages and the website.

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