Cloetta’s Juleskum is the original that has become a natural part of the Swedish Christmas traditions.

Cloetta started making marshmallow Santas as early as the 1930s, but the real predecessor to today´s Juleskum was not introduced until the 1960s. Each year a limited edition is released, this year with the taste of clementine. Even if Juleskum is only sold for a limited period around Christmas, it is the fourth best-selling candy bag in Sweden on an annual basis. Juleskum Original is a fluffy, two-colored marshmallow Santa with a taste of strawberry.

Sold in: Sweden, Norway and Denmark.


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