Family De Vries started producing peppermint in 1902. In 1922 they thought it would be successful to start using a brand name for their peppermint, so they did and KING was born.
Over time, the brand has evolved from a simple throat lozenge to a modern breath freshener. Today, after more than 90 years, we still use the same, secret peppermint blend that makes KING loved by many Dutch consumers.
Sold in: the Netherlands, Belgium, Canada, the USA, Singapore, Hong Kong, Lavia, Lithuania, Russia, Spain, UK and Suriname.