Cloetta is manufacturing and marketing sugar confectionery, chocolate products, pastilles, chewing gum and nuts. In total, Cloetta products are sold in more than 50 markets worldwide.
Cloetta owns some of the strongest brands on the market, e.g Läkerol, Cloetta, Jenkki, Kexchoklad, Malaco, Sportlife, Saila, Red Band and Sperlari, all with a long heritage tradition. Cloetta has leading brands within the different product categories in several countries.
Chocolate confectionery includes pralines, chocolate wafers, dragees, plates and countlines. Within chocolate Cloetta has a leading position in Sweden with the brands Kexchoklad, Polly, Center and Plopp.
In Finland Cloetta has a strong local position with the brands Tupla, Royal, Polly and Center. In Norway popular brands are Center, Sportlunch and Bridge, and in Italy Cloetta is the leader in Christmas seasonal products with Sperlari.
The sugar confectionery category offers a wide range of products, including foam, wine gums, liquorice, toffees, hard boiled candy, and lollypops.
In Norway, Finland, Sweden and Denmark, Cloetta has harmonised its leading brand Malaco and in the Netherlands the brand Red Band. Additional strong brands include Ahlgrens bilar, Venco, Galatine, Chewits and Juleskum. In Italy the brand Dietorelle was the first sugar-free candy.
Pastilles and chewing gum
Within chewing gum Cloetta is the leader in Finland with the brand Jenkki and has a leading position in the Netherlands and Belgium with Sportlife and Xylifresh. Cloetta has also paved the way for the use of xylitol in chewing gums.
In January 2014 Cloetta acquired Nutisal, a leading Swedish producer of dry roasted nuts that was established in 2007. The Swedish market accounts for around half of sales, but Nutisal is also sold in Denmark, Norway, Germany and the Benelux countries. Nutisal holds the number two position in the branded nuts market in Sweden