Drivers in the surrounding world

One important success factor is the ability to launch products in segments where there is consumer demand.

Italy

Italy is the fourth largest market in Western Europe, with close to one tenth of the region’s total confectionery consumption. In 2015 the Italian confectionery market declined somewhat.

The Netherlands

The Netherlands is the sixth largest market in Western Europe, with just over 4 per cent of the region’s confectionery consumption. In 2015 the Dutch market for pastilles and chewing gum decreased for the second consecutive year while the market for sugar confectionery was on the same level as in the previous year.

Finland

Finland is the third largest market in the Nordic region, with around one fifth of the region’s total confectionery consumption. The Finnish market was largely unchanged in 2015. In terms of value, sugar confectionery accounts for around 30 per cent, chocolate confectionery for around 32 per cent, pastilles for around 11 per cent, chewing gum for around 8 per cent and other products for around 19 per cent.

Denmark

Denmark is the second largest market in the Nordic region, with around one fourth of the region’s total confectionery consumption. The Danish confectionery market was flat during 2015.

Sweden

Sweden is the largest single market in the Nordic region, with around one third of the region’s total confectionery consumption. In 2015 the total market showed positive development. In terms of value, sugar confectionery accounts for around 22 per cent, chocolate confectionery for around 58 per cent, pastilles for around 8 per cent and chewing gum for around 12 per cent. Pick-and-mix is an important part of the total market and accounts for 30 per cent.

Market overview

The confectionery market is traditionally divided into sugar confectionery, chocolate confectionery, pastilles and chewing gum. Cloetta is active in all of these categories as well as nuts.