Cloetta CrispyBITE is a new type of chocolate with whole grain wafer filled with real fruit. First launch is in Finland, with Sweden and Norway following shortly.
Cloetta’s ambition is to significantly strengthen the position within the chocolate category in Finland. This will be reached by launching chocolate products under the new Cloetta chocolate brand.
We are proud of our products and would like to have pleased and satisfied consumers. Cloetta’s finish sales department is located in Turku, Finland.
Tupla was launched in 1960 and is the number one chocolate countline in Finland.
Cloetta holds a strong leadership position in the Finnish gum and pastilles segments and chocolate countlines.
Finland is the third largest market in the Nordic region, with around one fifth of the region’s total confectionery consumption. The Finnish market was largely unchanged in 2015. In terms of value, sugar confectionery accounts for around 30 per cent, chocolate confectionery for around 32 per cent, pastilles for around 11 per cent, chewing gum for around 8 per cent and other products for around 19 per cent.