Financial goals

Cloetta’s proximity to customers and consumers, and knowledge of local and regional market conditions – combined with strong local brands, efficient production and innovativeness – represent key competitive factors for continued growth. 

Organic sales growth

Cloetta’s long-term target is to increase organic sales at least in line with market growth.

Activities to reach the target

Improve competitive power of the brands by improving partnership with customers, having better category and brand plans, be more effective in marketing, increase brand investments and offer consumers choice with less sugar.

Comments on the outcome 2020

Following the impact of Covid-19, organic growth was –11.2 per cent. Sales of branded packaged products decreased organically by –2.7 per cent, as an increased demand from grocery stores was more than offset by a decline in other sales channels that have either closed or seen a reduction in the number of shoppers. Sales of pick & mix declined organically by –33.7 per cent, driven by temporary measures taken by grocery stores, a lower demand from consumers and lower in-store activation.

 

EBIT margin

Cloetta’s goal is to achieve an adjusted EBIT margin of at least 14 per cent.

Activities to reach the target

Drive sales growth, create synergies from the acquisition of CandyKing, reduce the cost base and drive the Lean2020 program to improve capacity and reduce cost.

Comments on the outcome 2020

The decrease in the adjusted EBIT margin was driven by a lower gross profit and increased marketing investments, partly mitigated by continued strong cost control.

Net debt

Cloetta’s long-term target is a net debt/EBITDA ratio of around 2.5.

Activities to reach the target

Cloetta has been able to reach the target the last two year and the ambition is to stay at this level.

Comments on the outcome 2020

Despite the Covid-19 situation, Cloetta managed to keep its Net debt/EBITDA ratio around the target of 2.5x.

Dividend policy

Cloetta’s long-term intention is a dividend payout of 40–60 per cent of profit after tax.

Activities to reach the target

Cloetta has been paying dividend in line with the target for the last three years.

Comments on the outcome 2020

As a consequence of the current uncertainty due to the global outbreak of Covid-19, the Board of Directors has decided to withdraw the previously communicated proposal to the Annual General Meeting 2020 regarding a dividend of SEK 1.00 per share.

 

Focus 2020-2021

Cloetta will continue to create organic growth and generate a profitable pick & mix business by focusing on recovering the lost Covid-19 volumes, lower costs, greater efficiency and increased investments in marketing of the leading brands. Our long-term goal of at least 14 per cent adjusted EBIT margin will be achieved through three prioritised focus areas:

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