Germany

Germany is the largest market in Western Europe. Germany is characterized by its large proportion of discounters and hard discounters.

Cloetta is primarily active with the wine gum brand Red Band and the premium brand The Jelly Bean Factory. In addition, Lonka and Nutisal
are sold in Germany. In Germany, Cloetta has its own small organization with 8 employees that takes care of both customer contacts and the brands, while distribution of the products is handled by agents.

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