Norway

Norway is the smallest market in the Nordic region, with just under one fifth of the region’s total confectionery consumption. The Norwegian confectionery
market grew in 2017. Largest customers are Coop, NorgesGruppen and Rema 1000. Largest brands are Malaco, Läkerol and Pops.

Cloetta´s sales and competitors

Cloetta is the third largest player in the Norwegian confectionery market, with a market share of 9 per cent (10). The market leaders are Mondelez with 38 per cent (39) and, Nidar (owned by Orkla) with 22 per cent (22). Brynild has 7 per cent (6). In the market for candy, Cloetta is the leading player. The retail chains’ private labels have a share of around 5 per cent (5) of confectionery sales in the Norwegian market. Cloetta is the leading pick & mix concept provider with approximately one third of the market.

Sales channels

The Norwegian grocery retail market is consolidated, with three dominant chains. The discount or soft discount channel has been growing and capturing market shares from the traditional supermarket chains.

Sales organisation

In Norway, Cloetta has around 65 employees at the office in Høvik just outside of Oslo and in the sales and merchandising organization.

Source

Datamonitor and Nielsen

 

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