Norway is the smallest market in the Nordic region, with just under a fifth of the region’s total confectionery consumption and accounted for 6 per cent of Cloetta’s sales. Largest customers are Coop, NorgesGruppen and Rema 1000. Largest brands are Malaco, Läkerol and Pops.
The volumes in the Norwegian confectionery market declined in 2018.
Cloetta´s sales and competitors
Cloetta is the third largest player in the Norwegian confectionery market, with a market share of 9 per cent (9). The market leaders are Mondelez with 38 per cent (38) and Nidar (owned by Orkla) with 22 per cent (22).
Cloetta is the leading player in the market for candy. Cloetta is the leading pick & mix concept provider with approximately one third of the market.
In January 2018, the sugar tax was increased substantially, which changed the dynamics in the confectionery category and thereby had a negative impact on Cloetta’s sales during the year. In 2019, the sugar tax has been reduced again to the level it was at prior to the 2018 increase.
In Norway, Cloetta has around 65 employees at the office in Høvik just outside of Oslo and in the sales and merchandising organization.