All in all, other markets accounted for 17 per cent (16) of Cloetta’s total sales in 2016, with Germany and the UK as the largest markets.
Other markets consist primarily of sales to countries outside Cloetta’s main markets, a total of more than 50 countries. The two largest markets are the UK and Germany.
In Germany Cloetta has a small organization that takes care of both customer contacts and brands, while distribution of the products is handled by agents. In the UK, the Baltics and Singapore, Cloetta has a few employees but handles sales and distribution through external distributors.
The most important brands in Other markets are Chewits, Red Band, Läkerol, Sportlife, Sperlari, The Jelly Bean Factory,. Galatine and Tupla.