The UK is the second largest market in Western Europe. UK is characterized by fierce competition from all international confectionery companies.
Cloetta is the market leader in pick & mix in the UK with the Candyking concept. However, pick & mix is still a very small segment of the confectionery market in the UK. In addition, Cloetta is a strong niche player with the premium brand The Jelly Ben Factory and the Chewits brand. Cloetta also sells Lonka and Goody Good Stuff in the UK.
In the UK, Cloetta has a dedicated sales and merchandising organization for Candyking with about 125 employees. All other brands are sold through distributors.