Consumption patterns

Confectionery is one of the most impulsedriven categories in the retail trade.

With up to 80 per cent of purchasing decisions made at the point of sale, brand, availability and product placement are significant success factors.

The European confectionery market is characterized by strong consumer loyalty to local brands. The main considerations when buying are brand, flavor, quality and curiosity about new products.

Consumption patterns and taste preferences vary between the different markets. For example, compared to the rest of Europe, the Nordic region has a lower per capita consumption of chocolate, but a significantly higher consumption of candy.



Share this page

Latest Press Releases

Latest Report

Upcoming Events

Silent period – Q4 2020

28 December 2020 - 27 January 2021

Interim report Q4 2020

28 January 2021

Silent period – Q1 2021

23 March 2021