Purpose and core values


“We believe in the Power of True Joy”. Cloetta’s purpose is that our products play a positive part in adding that special touch to people’s daily lives. When they savour Cloetta’s products, people experience a moment of true joy.


Core values

Cloetta has established four core values that guide our way of working and acting, both within and outside the company.  These core values are FocusPassion, Teamplay and Pride.






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