Strategies

Focus on driving growth

Brand development – consumer. Continuously enhance our brands with a focus on high quality and local tradition
Customer and market development. Be #1 among snack and candy companies in brand and category development.
New markets, initiatives and concepts. Widen and expand the product portfolio into new geographical markets.

Cost-effectiveness 

Increase profitability and future investments.

Employee development

Focus on the employees and organization. Create the conditions for growth.