Cloetta’s main strategies is to focus on margin expansion and volume growth, cost-efficiency and employee development.
Focus on margin expansion and volume growth
- Strong brands with local traditions.
- Strong position in the Nordic market.
- Widen and expand the product portfolio geographically.
- Launch and acquire new products and brands.
- Strategic pricing.
Comments on the outcome 2016
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New pick & mix contracts in Sweden and Finland.
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Organic sales growth, primarily for chocolate and nuts.
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Lonka, which was acquired in July 2015, also contributes to acquisition-driven growth during first half of the year.
Focus on cost-efficiency
- Improve internal processes and systems.
- Improve cost-efficiency though the closure of factories.
- Implement a programme for operational excellence (“Lean 2020”) in the supply chain.
- Increase breadth in production technology to create flexibility in product development.
Comments on the outcome 2016
- Operational excellence programme Lean 2020 in the supply chain.
- Synergies from the acquisition of Lonka.
- Good cost control.
- Refinancing of the existing bank loans and repayment of senior secured notes.
Focus on employee development
- Develop Cloetta’s culture based on the results of the employee survey “Great Place to work”.
- Attract, develop and retain competent employees.
- Develop leadership and teamwork.
Comments on the outcome 2016
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Centrally trained managers in Cloetta´s leadership dimensions.
- Focus on follow up activities on the employee survey “Great Place to Work.