Brand development – consumer. Continuously enhance our brands with a focus on high quality and local tradition
- International brand platforms and joint innovation across markets.
- Fewer but bigger brands and activities.
- Digital media as a communication platform.
- Launch of products that contain less sugar or are sugar-free and free from artificial flavours and colours.
- Sustainability programmes for the prioritized raw materials.
Customer and market development. Be #1 among snack and candy companies in brand and category development.
Available for purchase at all Munchy moments.
Superior shopper insight to become preferred supplier with all customers.
Develop the market’s best ”shop in shop” pick & mix concept.
Strengthen the brands in the stores through wide distribution and high visibility.
Excellent customer service.
e-commerce concepts as a way to support the customers.
New markets, initiatives and concepts. Widen and expand the product portfolio into new geographical markets.
• Strengthen and establish international market hubs for global development of The Jelly Bean Factory brand.
• Launch and acquire new products, concepts and brands in existing product categories in existing or closely related markets.
Focus on cost-efficiency.
Increase profitability and future investments.
• Integrate Candyking and insource production to create synergies.
• Continue the implementation of Lean 2020, which leads to increased efficiencies, lower costs and reduced energy consumption, waste and emissions.
• Minimize material costs through systematic value engineering and reduced waste, and indirect costs through value improvement.
• Greater efficiency in marketing activities.
Focus on the employees and organization.
Create the conditions for growth.
- Zero tolerance for accidents.
- Create a common agenda and a uniform way of working.
- Create a winning culture.
- Optimize Cloetta’s culture with support from ”Great Place to Work ” and Lean 2020.
- Develop leaders and attract, develop and retain skilled and competent employees.
- Strengthen the organization in brand and category development.