Cloetta’s purpose is “We believe in the Power of True Joy”. The consumer always comes first in everything that we do. We are convinced that when consumer demands and expectations are met, Cloetta will grow as a company and our brands will flourish. Cloetta’s goal is to grow organically and with acquisitions to an EBIT margin, adjusted of 14 per cent.

Drive growth

Cloetta aims to strengthen its position as the leading confectionery company in Northwestern Europe. Cloetta has strong leading local brands and a leading position in pick & mix. Cloetta can utilize its scale in production and innovation and its strong route to market to continuously enhance its brands with a focus on high quality and local traditions.

Facitilate growth

Cloetta’s core categories are candy, chocolate, pastilles, chewing gum, nuts and pick & mix. The company’s core markets, where organic growth should be at least 1 – 2 per cent, are Sweden, Finland, the Netherlands, Denmark, the UK, Norway and Germany. Cloetta will also selectively expand and grow faster with a number of brands in International Markets.

Fund growth

Cloetta will create the conditions for growth by building “One Cloetta” with a common agenda across the Group. Further, a focus on cost-efficiency will
enable Cloetta to increase profitability and invest for the future. Investments may be made to strengthen and increase the Group’s capabilities within production, marketing or sales as well as selective acquisitions.


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