Driving growth

Focus on driving growth


Brand development – consumer.
Continuously enhance our brands with a focus on high quality and local tradition

  • Develop international brand platforms and joint innovation acrossmarkets.

  • Focus on fewer but bigger brands and activities

  • Use digital media as communication platform
  • Drive “choice for you” for the launch of products that contain less sugar orare sugar-free and free from artificialflavours and colours.

  • Develop sustainability programmes for the prioritized raw materials.

Customer and market development.
Be #1 among snack and candy companies in brand and category development.

  • Available for purchase at all Munchy moments.

  • Superior shopper insight to become preferred supplier with all customers.

  • Develop the market’s best ”shop in shop” pick & mix concept.

  • Strengthen the brands in the stores through wide distribution and high visibility.

  • Excellent customer service.

  • e-commerce concepts as a way to support the customers.

New markets, initiatives and concepts.
Widen and expand the product portfolio into new geographical markets.

• Strengthen and establish international market hubs for global development of The Jelly Bean Factory brand.
• Launch and acquire new products, concepts and brands in existing product categories in existing or closely related markets.

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