Focus on driving growth
Brand development – consumer.
Continuously enhance our brands with a focus on high quality and local tradition
Develop international brand platforms and joint innovation acrossmarkets.
Focus on fewer but bigger brands and activities
- Use digital media as communication platform
Drive “choice for you” for the launch of products that contain less sugar orare sugar-free and free from artificialflavours and colours.
- Develop sustainability programmes for the prioritized raw materials.
Customer and market development.
Be #1 among snack and candy companies in brand and category development.
Available for purchase at all Munchy moments.
Superior shopper insight to become preferred supplier with all customers.
Develop the market’s best ”shop in shop” pick & mix concept.
Strengthen the brands in the stores through wide distribution and high visibility.
Excellent customer service.
e-commerce concepts as a way to support the customers.
New markets, initiatives and concepts.
Widen and expand the product portfolio into new geographical markets.
• Strengthen and establish international market hubs for global development of The Jelly Bean Factory brand.
• Launch and acquire new products, concepts and brands in existing product categories in existing or closely related markets.