Focus on driving growth
Brand development – consumer.
Continuously enhance our brands with a focus on high quality and local tradition
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Develop international brand platforms and joint innovation acrossmarkets.
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Focus on fewer but bigger brands and activities
- Use digital media as communication platform
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Drive “choice for you” for the launch of products that contain less sugar orare sugar-free and free from artificialflavours and colours.
- Develop sustainability programmes for the prioritized raw materials.
Customer and market development.
Be #1 among snack and candy companies in brand and category development.
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Available for purchase at all Munchy moments.
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Superior shopper insight to become preferred supplier with all customers.
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Develop the market’s best ”shop in shop” pick & mix concept.
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Strengthen the brands in the stores through wide distribution and high visibility.
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Excellent customer service.
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e-commerce concepts as a way to support the customers.
New markets, initiatives and concepts.
Widen and expand the product portfolio into new geographical markets.
• Strengthen and establish international market hubs for global development of The Jelly Bean Factory brand.
• Launch and acquire new products, concepts and brands in existing product categories in existing or closely related markets.