Brands and customers

Cloetta aims to strengthen its position as the leading confectionery company in Northwestern Europe.

  • Strengthen the strong local brands and selectively expand brands internationally
  • Focus on core markets and double the sales in International Markets
  • Grow market shares and volume in branded packaged products
  • Grow the pick & mix penetration and offering in core markets
  • Selective acquisitions in Cloetta’s core categories in core and adjacent markets

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