For anyone not from Sweden, Juleskum may not be a familiar name, although this candy is also quite popular in both Denmark and Norway.
Cloetta CrispyBITE is a new type of chocolate with whole grain wafer filled with real fruit. First launch is in Finland, with Sweden and Norway following shortly.
Läkerol now launches a completely new concept with functional pastilles in Sweden, Läkerol DentaFresh.
In 2013 many new institutions invested in the Cloetta share after that two of the earlier largest shareholders according to plan sold their holdings.
Last year, Cloetta signed an agreement with Coop Sweden to provide them with a brand new Pick & Mix concept, starting in 2015. This means that Cloetta is responsible for the total Pick & Mix product range, racks, merchandizing etc. in Coop’s stores. The Coop Pick & Mix-portfolio with candy and natural snacks includes over 150 products.