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Chewits launches chewing gum

Cloetta has launched a new chewing gum – ‘Chewie gum’. Chewie Gum is an addition to the existing Chewits candy range offering shoppers a new and exciting ‘taste adventure’.

Chewits chewing gum is available in three delicious variants – Strawberry & Banana, Tropical and Lemon. It comes in individual pocket flip-top packs, enabling consumers to enjoy Chewie Gum on the go as well as encouraging them to share.

Chewits, launched in 1964, positions itself around the values of fun, trust and active lifestyle. Besides the new chewing gum, Chewits candy is available in many fruity and sour flavours. Chewits’ brand character is Chewie the Chewitsaurus. He helps to bring the brand and its core essence of ‘Unleash the Taste Adventure’ to life.