The areas that are prioritized in Cloetta’s sustainability commitment have been defined through a materiality analysis. Every year, Cloetta performs a materiality analysis based on the sustainability issues that have been identified in discussions with Cloetta’s stakeholders.
Cloetta’s primary stakeholders are customers, consumers, employees, shareholders, investors, business partners/suppliers and the local community. These groups are directly critical for Cloetta’s long-term survival. In addition, there are a number of other important stakeholders. These are shown in the illustration at left. Cloetta has a continuous open dialogue above all with the primary stakeholders based on the expectations and requirements of each stakeholder group.
The methodology behind Cloetta’s materiality analysis is aimed at classifying different types of sustainability issues on the basis of two parameters:
- The stakeholder perspective – i.e. what importance a specific issue has for Cloetta’s stakeholders.
- The impact perspective – i.e. the direct impact a specific issue can have on Cloetta from a financial perspective, goodwill, etc.
The issues that are classified as being of critical importance from both a stakeholder and impact perspective are those that have the highest priority for Cloetta. It is these sustainability issues and areas that are defined in Cloetta’s sustainability commitment.