Cloetta’s overall goal for the sustainability work is to create the conditions for longterm value creation.
By further integrating and embedding environmental and social aspects into our business strategy and our operations, we are creating the conditions for long-term value creation. By understanding and managing our impact on people and the environment, and at the same time being an attractive employer that also exceeds consumers’ and customers’ expectations, we are creating the conditions for long-term profitability.
This means that Cloetta must be a safe and also attractive place of work, that consumers must be offered products of high quality but also that Cloetta’s brands offer choices to the consumer, for example with less or no sugar. It means reducing the environmental impact from Cloetta’s factories and from the use of packaging, as well as placing environmental and social requirements within our sourcing process.
In our role as a responsible company we shall offer consumers a choice when they want to enjoy our brands. We have successfully launched both a product with 30 per cent less sugar and products with no sugar under the leading candy brand Red Band in the Netherlands. We also successfully launched a product with 30 per cent less sugar under the brand Malaco Gott & Blandat in Sweden and Norway. Our long-term ambition is to be transparent and offer more choice to the consumer when making tradeoffs on sugar, vegan, natural ingredients, gluten etc., so that people have alternatives and can make their own choices.
The cocoa and chocolate that Cloetta buys is 100% Rainforest Alliance (previously UTZ) certified. We have removed palm oil from the majority of our glazing agents and for any products still containing palm oil, we source 100% RSPO certified segregated palm oil. This increases traceability.
We also aim to decrease our carbon dioxide per produced tonne even further, after seeing a decrease in 2020- meeting and exceeding our targets set. We will set ambitious science-based targets during 2021 that encourage us to decrease carbon dioxide further, for example by taking a more integrated perspective on the supply chain.
New Sustainability Agenda
In 2020 we made significant progress on sustainability. The Group Management Team worked together with Sustainability Affairs to update our Sustainability Agenda to reflect our new purpose – The Power of True Joy. The agenda reinforces our commitment as a participant of the UN Global Compact to contribute to the UN Sustainable Development Goals and implement the Ten Principles in human and labour rights, environment and anti-corruption.
With the new Sustainability Agenda we also raise our ambition levels of making a real difference. To mention a few initiatives launched during 2020; we joined the Science Based Targets initiative to combat climate change, we developed PlantPack to reduce our packaging carbon footprint, and we joined Rainforest Alliance in a pilot initiative to close the income gap for cocoa farmers. We track the progress of our initiatives monthly in the Group Management Team and share these updates with the extended leadership team. I feel proud of what we have accomplished so far and I look forward to what we can achieve in the years to come.
Henri de Sauvage-Nolting
President and CEO