Cloetta’s main strategic priorities 2017 – 2018 is to focus on driving growth, focus on cost-efficiency and focus on employees and the organization.
Focus on driving growth
- Brand development – consumer
Continuously enhance our brands with a focus on high quality and local tradition.
- Customer and market development
Be #1 among snack and candy companies in brand and category development.
- New markets, initiatives and concepts
Widen and expand the product portfolio into new geographical markets.
Focus on cost-efficiency
- Increase profitability and future investments
Focus on the employees and organization
- Create the conditions for growth