Strategies

Cloetta’s main strategic priorities 2017 – 2018 is to focus on driving growth, focus on cost-efficiency and focus on employees and the organization.

Focus on driving growth

  • Brand development – consumer
    Continuously enhance our brands with a focus on high quality and local tradition.
  • Customer and market development
    Be #1 among snack and candy companies in brand and category development.
  • New markets, initiatives and concepts
    Widen and expand the product portfolio into new geographical markets.

Focus on cost-efficiency

  • Increase profitability and future investments 

Focus on the employees and organization

  •  Create the conditions for growth

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