Strategies

We believe in the Power of True Joy

Cloetta’s purpose is that our products play a positive part in adding that special touch to people’s daily lives. When they savor Cloetta’s products, people experience a moment of true joy. The consumer always comes first in everything that we do. We are convinced that when consumer demands and expectations are met, Cloetta will grow as a company and our brands will flourish.

Cloetta will strengthen its position as the leading confectionery company in Northern Europe within the candy, chocolate, pastilles, chewing gum, nuts and pick & mix categories. Thanks to the Group’s strong local brands, Cloetta is well positioned to respond to the growing trend of consumers demanding local brands.

 

Focus for 2020–2021

Cloetta will continue to create organic growth and generate a profitable pick & mix business by focusing on recovering the lost Covid-19 volumes, lower costs, greater efficiency and increased investments in marketing of the leading brands. Our long-term goal of at least 14 per cent adjusted EBIT margin will be achieved through three prioritised focus areas:

 

 

 

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