Strategies

Cloetta’s main strategies is to focus on margin expansion and volume growth, cost-efficiency and employee development.

Focus on margin expansion and volume growthCloetta Goals and Strategies

  • Strong brands with local traditions.
  • Strong position in the Nordic market.
  • Widen and expand the product portfolio geographically.
  • Launch and acquire new products and brands.
  • Strategic pricing.

Comments on the outcome 2016

  • New pick & mix contracts in Sweden and Finland.

  • Organic sales growth, primarily for chocolate and nuts.

  • Lonka, which was acquired in July 2015, also contributes to acquisition-driven growth during first half of the year.

Focus on cost-efficiency

  • Improve internal processes and systems.
  • Improve cost-efficiency though the closure of factories.
  • Implement a programme for operational excellence (“Lean 2020”) in the supply chain.
  • Increase breadth in production technology to create flexibility in product development.

Comments on the outcome 2016

  • Operational excellence programme Lean 2020 in the supply chain.
  • Synergies from the acquisition of Lonka.
  • Good cost control.
  • Refinancing of the existing bank loans and repayment of senior secured notes.

Focus on employee development

  • Develop Cloetta’s culture based on the results of the employee survey “Great Place to work”.
  • Attract, develop and retain competent employees.
  • Develop leadership and teamwork.

Comments on the outcome 2016

  • Centrally trained managers in Cloetta´s leadership dimensions.

  • Focus on follow up activities on the employee survey “Great Place to Work.

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