- Cloetta’s brands
- Corporate brand
- Cloetta’s offer
- Cloetta around the world
- Brand portfolio
Cloetta is manufacturing and marketing candy, chocolate products, pastilles, chewing gums, nuts and pick&mix concepts. In total, Cloetta products are sold in more than 50 markets worldwide. Cloetta owns some of the strongest brands on the market, e.g Läkerol, Cloetta, Jenkki, Kexchoklad, Malaco, Candyking, Red Band and The Jelly Bean Factory, all with a long heritage tradition. Cloetta has leading brands within the different product categories in several countries.
Cloetta holds a strong leadership position in the Swedish market with no. 1 positions in sugar confectionery, candy and pastilles.
With Candyking we offer Pick & mix as a “shop in shop concept”, a shopping experience based on customer and consumer needs
Läkerol offers great-tasting and refreshing pastilles. Established in 1909, the brand is today one of the most popular in Sweden and a market leader across the Nordics.
Cloetta holds a strong leadership position in the Finnish gum and pastilles segments and chocolate countlines and no. 2 in candy bags.
Malaco offers a wide variety of confectionery products. The name Malaco comes from the first letters in the company name Malmö Lakrits Compani, which was founded in 1934.
Red Band has a strong heritage in the Netherlands, where its roots go back to 1928.
Cloetta has a leadership position in the Dutch sugar confectionery market with no. 1 or 2 positions in liquorice, gum and bagged candy.
Cloetta is the name and symbol of the Nordic countries’ oldest chocolate company and is at the same time a brand with a very strong local heritage.