International markets consist primarily of sales to countries where Cloetta does not have its own sales and marketing organization, a total of more than 50 markets.
Sales to International Markets are split into four regions: America, Asia-Pacific (APAC), Middle East and Europe (including Africa). The main markets are Switzerland, the Baltics, Canada, USA, Middle East and Hong Kong/Singapore.
In these markets Cloetta focuses on three categories; Candy, chocolate (indulgent) and pastilles, which encompass five strategic Cloetta brands including The Jelly Bean Factory, Red Band and Läkerol, plus some strong regional Cloetta brands.
All markets within International Markets are serviced by external distributors, managed out of regional hubs, which Cloetta has in APAC, the Baltics, Dubai and Switzerland. All other distributors are managed locally by Cloetta’s staff in Oosterhout, the Netherlands.