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Cloetta announces a new global media agency agreement with PHD

Cloetta is pleased to announce today an agreement for its European core markets with PHD Media International, one of the world’s fastest growing media and communication agency networks and part of the Omnicom Media Group.

Cloetta accelerates global marketing investments

The iconic Cloetta pastille brand Läkerol is currently being repositioned and has received an updated visual identity and pack design, with “360” media campaigns across key markets. The support behind the Läkerol brand is part of Cloetta´s strategy to drive organic growth through increased media spend on the company´s key brands.

Management change in Cloetta

Jacob Broberg, Senior Vice President Corporate Communications & Investor Relations and member of Cloetta Group Management, has decided to leave Cloetta to take up a similar position in another company. He will leave Cloetta at the latest 31 October 2019. A recruitment process to find his successor has been initiated.

Management change in Cloetta

Niklas Truedsson has been appointed Chief Pick & Mix Officer. He will report to Henri de Sauvage-Nolting, CEO, and be part of Group Management.