One important success factor is the ability to launch products in segments where there is consumer demand.
The Netherlands is the sixth largest market in Western Europe with regard to confectionery consumption.
Finland is the third largest market in the Nordic region, with around one fifth of the region’s total confectionery consumption. The Finnish market grew in 2018. Largest brands are Jenkki, Mynthon and Tupla.
Denmark accounts for around one fourth of the Nordic region’s total confectionery consumption. The danish confectionery market grew during 2018.
Sweden is the largest single market in the Nordic region, with around one third of the total confectionery consumption.
The confectionery market is traditionally divided into candy, chocolate, pastilles and chewing gum. Cloetta is active in all these categories, as well as nuts.