The Netherlands

The Netherlands is the sixth largest market in Western Europe with regard to confectionery consumption.


Norway is the smallest market in the Nordic region, with just under a fifth of the region’s total confectionery consumption and accounted for 6 per cent of Cloetta’s sales.


Denmark accounts for around one fourth of the Nordic region’s total confectionery consumption. The danish confectionery market grew during 2018.


Sweden is the largest single market in the Nordic region, with around one third of the total confectionery consumption.


Cloetta’s main markets are the countries where Cloetta has its own sales and distribution organisations. Cloetta´s products are sold in more than 50 countries worldwide with Sweden, Finland, Denmark, Norway, the Netherlands, Germany and the UK as main markets.

Market overview

The confectionery market is traditionally divided into candy, chocolate, pastilles and chewing gum. Cloetta is active in all these categories, as well as nuts.