The Netherlands

The Netherlands is the sixth largest market in Western Europe, with just over 4 per cent of the region’s confectionery consumption. In 2015 the Dutch market for pastilles and chewing gum decreased for the second consecutive year while the market for sugar confectionery was on the same level as in the previous year.


Norway is the smallest market in the Nordic region, with just under one fifth of the region’s total confectionery consumption. The Norwegian confectionery market grew in 2017.


Denmark accounts for around one fourth of the Nordic region’s total confectionery consumption. The danish confectionery market grew during 2017.


Sweden is the largest single market in the Nordic region, with around one third of total confectionery consumption. In 2017 the total market showed positive development.


Cloetta’s main markets are the countries where Cloetta has its own sales and distribution organisations. Cloetta´s products are sold in more than 40 countries worldwide with Sweden, Finland, Denmark, Norway, the Netherlands, Germany and the UK as main markets.

Market overview

The confectionery market is traditionally divided into candy, chocolate, pastilles and chewing gum. Cloetta is active in all these categories, as well as nuts.