Cloetta’s six main markets are Sweden, Italy, Finland, Holland, Norway and Denmark.
Other markets mainly consist of sales to countries outside Cloetta’s home markets.
Italy is the fourth largest market in Western Europe, with close to one tenth of the region’s total confectionery consumption. In 2015 the Italian confectionery market declined somewhat.
Finland is the third largest market in the Nordic region, with around one fifth of the region’s total confectionery consumption. The Finnish market was largely unchanged in 2015. In terms of value, sugar confectionery accounts for around 30 per cent, chocolate confectionery for around 32 per cent, pastilles for around 11 per cent, chewing gum for around 8 per cent and other products for around 19 per cent.
Cloetta has strong position on its main markets with beloved and localised brands that are popular favourites, covering sugar and chocolate confectionery, as well as nuts and refreshments.