Tupla was launched in 1960 and is the number one chocolate countline in Finland.


Finland is the third largest market in the Nordic region, with around one fifth of the region’s total confectionery consumption. The Finnish market was largely unchanged in 2015. In terms of value, sugar confectionery accounts for around 30 per cent, chocolate confectionery for around 32 per cent, pastilles for around 11 per cent, chewing gum for around 8 per cent and other products for around 19 per cent.