Cloetta is manufacturing and marketing confectionery, chocolate products, pastilles, chewing gum and nuts. In total, Cloetta products are sold in more than 60 markets worldwide.
We have strong Superbrands such as Red Band, Malaco, CandyKing, Tupla and Mynthon and a brand heritage that stretches back over 160 years. Within the product categories, we have market leading brands in several of our core markets.
Chocolate
Chocolate confectionery includes pralines, chocolate wafers, dragees, plates and countlines. Cloetta has two Superbrands in the category, Kexchoklad and Tupla. Other strong brands include Polly, Plopp, Royal, Sportlunch, Bridge, Lonka, Sinas and Snippers.
Candy
The candy category offers a wide range of products, including foam, wine gums, liquorice, toffees, hard boiled candy, and lollypops. Cloetta has several Superbrands in the category: Malaco, Red Band, Ahlgrens Bilar, Gott & Blandat and Juleskum. Additional strong brands include Venco and Chewits.
Pastilles
Cloetta has two Superbrands in the category, Läkerol, with roots from the early 1900’s and Mynthon, which has been on the market since the 1970s. Another leading pastille brand is King, sold in the Netherlands.
Chewing gum
Within chewing gum, Cloetta is the leader in Finland with the brand Jenkki and has a leading position in the Netherlands and Belgium with Sportlife and Xylifresh. Cloetta has also paved the way for the use of xylitol in chewing gums.
Nuts
Cloetta is active in the nut market via the brand Parrot’s in Pick & mix. The Parrot’s brand is the market leader in natural snacks in Sweden and Finland.