Cloetta is manufacturing and marketing confectionery, chocolate products, pastilles, chewing gum and nuts. In total Cloetta products are sold in more than 60 markets worldwide.
We have strong superbrands such as Red Band, Malaco, CandyKing, Tupla and Mynthon and a brand heritage that stretches back over 160 years. Within the product categories, we have market leading brands in several countries.
Chocolate
Chocolate confectionery includes pralines, chocolate wafers, dragees, plates and countlines. Leading brands include Kexchoklad, Polly, Plopp, Tupla, Royal, Sportlunch, Bridge, Lonka, Sinas and Snippers.
Confectionery
The confectionery category offers a wide range of products, including foam, wine gums, liquorice, toffees, hard boiled candy, and lollypops. In Sweden, Finland, Denmark and Norway, Cloetta has harmonised its leading brand Malaco and in the Netherlands the brand Red Band. Additional strong brands include Ahlgrens bilar, Venco, Chewits and Juleskum.
Pastilles
The Group’s largest pastille brand, Läkerol, is more than 100 years old. Other leading pastilles brands are Mynthon and King.
Chewing gum
Within chewing gum, Cloetta is the leader in Finland with the brand Jenkki and has a leading position in the Netherlands and Belgium with Sportlife and Xylifresh. Cloetta has also paved the way for the use of xylitol in chewing gums.
Nuts
Cloetta is active in the nut market via the brand Parrot’s in pick & mix. The Parrot’s brand is the market leader in natural snacks in Sweden and Finland.