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Cloetta’s purpose is “We believe in the Power of True Joy”, and is about our products playing a positive part in adding that special touch to people’s daily lives. When they savor Cloetta’s products, people experience a moment of true joy.



Cloetta has established four values that guide our way of working and acting, both within and outside the company. These values are Focus, Passion, Teamplay and Pride.


Cloetta’s main markets

Cloetta’s main markets are the countries in which we have our own sales and distribution organisation, and include Sweden, Finland, the Netherlands, Denmark, Norway, Germany and the UK.*

*The underlying market categorisation of the market consumption data calculations has been updated compared to previous years and this affects the comparability of information stated in previous Annual and Sustainability Reports.
  • 1862

    Founded in

  • > 60


  • 7