Last updated: 23 March 2026
Our consumers are at the center of our business, which is why we work towards meeting their diverse needs, but also ensuring safe, high quality, transparently labeled and trusted products.
To ensure the safety and quality of our products, Cloetta fulfills environmental and food safety requirements, for example through BRC and ISO certification.
Innovating for the future is a key success factor in order for Cloetta to stay in tune with consumers’ changing demands. Despite prioritising investments in our Superbrands, we also continue to invest in local hero brands and develop products and communication in accordance with consumer trends that meet consumer expectations. To earn consumer trust and to truly deliver genuine brands, we work continuously to ensure all products meet high quality standards and provide clear and transparent information about the contents of the products on the packaging and our website.
Cloetta also provides alternatives in the form of sugar-free products, products with less sugar and products that are naturally free from sugar, giving consumers the opportunity to choose.