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Our consumers are at the center of our business, which is why we work towards meeting their diverse needs, but also ensuring safe, high quality, transparently labeled and trusted products. 


To ensure the safety and quality of our products, Cloetta fulfills environmental and food safety requirements, for example through BRC and ISO certification. 

Innovating for the future is a key success factor in order for Cloetta to stay in tune with consumers’ changing demands. By providing options to the classic favorites, we see an increasing interest in vegan options, for example with Kexchoklad Vegan and Gott & Blandat. We develop lower-sugar or sugar-free alternatives for our major brands. Options that support health can be found in the nut portfolio as well as in the xylitol offering. Cloetta has prioritised increasing the proportion of natural ingredients in our products.