Ahlgrens bilar – the history of a Swedish classic
Ahlgrens bilar is one of the strongest candy brands in Sweden. The original flavor and elegant design have remained unchanged since 1953, when Ahlgren’s candy factory decided to try to manufacture marshmallows. The result was not as expected; instead, it turned out to be small foam pieces of candy in the shape of a car. Sweden’s best tasting car was born!
1950 The first mass produced car-shaped foam candy rolled out of the factory in Gävle, under the greatest of secrecy in 1953. Most of the factory workers were gripped by this momentous occasion, and stories spread throughout the community about these strange and wonderful automobiles in shades of pink, green and off-white.
1970 This is the year the candy cars got its name Ahlgrens bilar.
2000 Today, Ahlgrens bilar is the worlds’ top-selling car by far. And despite its somewhat low resale value, new generations are continuously discovering Ahlgrens bilar’s beautiful and timeless design, its tasteful profile, and its position as the number one classic in the world of automotive sports.
Over the years, several delicious car models have been introduced. For the bold driver there are Sour sanded cars – to steer this machine you need to proceed cautiously and never let your tears make you speed-blinded. The hottest model is Salty licorice. With its sharp flavor, it gives the concept of burnout a whole new meaning but still has the soft and supple road handling that is characteristic of Ahlgrens bilar. And there are of course also highly prized original parts for Ahlgrens bilar – Tires. However, these tires have terrible braking performance…
There is only one way to stop them – put them in your mouth!