Venco – the biggest brand of liquorice in the Netherlands
In 1878 a Dutchman named Gerrit van Voornveld started to produce liquorice and peppermints at a steam factory in the Spuistraat district of Amsterdam.
In 1890 the factory was replaced by a new post office and Van Voornveld moved his business to Singel, an area by the river. Due to high demand for cough drops during the flu epidemic of 1891, the company grew, revenues increased significantly and the factory flourished.
The Dieperink brothers took over the company in 1899 and in 1904 the factory moved, once again, to the Jordaan district of Amsterdam. As a tribute to the company’s founder, the factory and the company changed name to Venco (Voornvelden Co).
Venco grew and also began to sell its products to confectioners and grocers. After 1945 the Jordaan district no longer offered opportunities for expansion and Venco moved, following a merger with Red Band in Roosendaal, first to Naarden and later to the municipality of Roosendaal in the Province of Noord-Brabant in the south of the Netherlands.
The brand’s rich history and broad product range have made Venco one of the leading brands of liquorices in the Netherlands, and one of the most well known