The history of Venco

Venco – the biggest brand of liquorice in the Netherlands

In 1878 a Dutchman named Gerrit van Voornveld started to produce liquorice and peppermints at a steam factory in the Spuistraat district of Amsterdam.

Liquorice, peppermint and jujubes have long been known for their cough suppressing effects, and in the nineteenth century these delicacies where only available at pharmacies and drugstores.

In 1890 the factory was replaced by a new post office and Van Voornveld moved his business to Singel, an area by the river. Due to high demand for cough drops during the flu epidemic of 1891, the company grew, revenues increased significantly and the factory flourished.

The Dieperink brothers took over the company in 1899 and in 1904 the factory moved, once again, to the Jordaan district of Amsterdam. As a tribute to the company’s founder, the factory and the company changed name to Venco (Voornvelden Co).

Venco grew and also began to sell its products to confectioners and grocers. After 1945 the Jordaan district no longer offered opportunities for expansion and Venco moved, following a merger with Red Band in Roosendaal, first to Naarden and later to the municipality of Roosendaal in the Province of Noord-Brabant in the south of the Netherlands.

The brand’s rich history and broad product range have made Venco one of the leading brands of liquorices in the Netherlands, and one of the most well known


, , ,

Share this page

Latest Press Releases

Latest Report

Upcoming Events

Silent period – Q3 2021

29 September 2021 - 28 October 2021

Interim report Q3 2021

29 October 2021

Cloetta Roadshow

10 November 2021 - 12 November 2021