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Purpose and values

Purpose

“We believe in the Power of True Joy”.

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Values 

Cloetta has established four values that guide our way of working and acting, both within and outside the company. These core values are Focus, Passion, Teamplay and Pride.

Focus

We prioritise what is relevant and best for our consumers and Cloetta.

We keep it simple with clear goals and commitment to deliver what we promise.

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Passion

We dare to dream big, have fun and see challenges as opportunities.

With positive energy we learn, improve and succeed, to ensure the best consumer experience.

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Teamplay

As One Cloetta, we work together and take mutual ownership to reach our common goals.

With trust and respect, we make each other better.

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Pride

We show that we are proud of the true joy we bring to our consumers’ lives.

We are proud of our own contribution, recognize others’ good work and celebrate success.