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Cloetta acquires Goody Good Stuff – candy with only natural ingredients

Cloetta AB has acquired the British candy company Goody Good Stuff. The acquisition is in line with Cloetta’s strategy to broaden the product range within the growing segment of natural candy.

“Acquisitions are a part of our growth strategy and Goody Good Stuff gives us a possibility to strengthen our product offer within an interesting segment. The products from Goody Good Stuff is a natural candy. This is a segment where we see increased consumer demand and where Cloetta can play an important role”, says Bengt Baron, CEO Cloetta.

The natural gummy candy range from Goody Good Stuff is produced with a technology which eliminates the need for animal-based gelatin. It has no artificial colours or flavours and uses only natural fruit and vegetable extracts.