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- Northern Europe’s leading confectionery company creating joy through iconic brands for over 160 years
- A non-cyclical market with stable consumer demand outgrowing FMCG Food
- Broad confectionery portfolio favoured by evolving consumer preferences
- Iconic brand portfolio of international Superbrands and strong local hero brands with high consumer loyalty
- Attractive growth opportunities in scaling of Superbrands, focused expansion beyond core markets, and excelling in marketing and innovation
- Selective M&A to accelerate strategy of geographic presence and category expansion
- Committed to sustainability and responsible sourcing across the value chain
- Attractive cash flow generation with clear upside on margin and shareholder value