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Annual and Sustainability Report 2021

About Cloetta

Cloetta, founded in 1862, is a leading confectionary company in Northern Europe. Our products are sold in more than 50 countries worldwide with Sweden, Finland, Denmark, Norway, the Netherlands, Germany and the UK as the main markets. We own some of the strongest brands on the market, such as Läkerol, Cloetta, CandyKing, Jenkki, Kexchoklad, Malaco, Sportlife and Red Band. Cloetta has 7 production units in 5 countries and the company’s class B-shares are traded on Nasdaq Stockholm.

Cloetta’s net sales

Statement from the CEO

“I was particularly pleased to see that we were successful in our efforts to bring organic sales of Branded packaged products to above 2019 levels. This was achieved mainly through successful marketing, strategic innovations, such as fruit-based candy and Kexchoklad Vegan, as well as a further focus on sales fundamentals. I was also delighted to see that our actions taken in the Pick & mix business during the year yielded results, where our margin-enhancing initiatives brought the segment close to break-even for the full year.”

Key figures

  • 1862

    Founded in

  • 2600


  • > 50


  • 7


  • SEK 6.0 bn

    Net sales

  • 9.4 %

    Operating profit margin, adjusted

  • 2

    Business segments

  • 2.0

    Net debt/EBITDA

Strategic priorities

Cloetta is a proud provider of joyful moments – our brands and products bring fun and joy to memorable occasions. We are convinced that our consumer focus is the basis for Cloetta to grow and our brands to flourish. We will meet the future as a united organisation – One Cloetta – with a winning culture and passionate way of working.

Meeting the consumer demand


Cloetta’s sustainability agenda, “A sweeter future”, focuses on creating joy and long-lasting value For You, For People and For the Planet. The initiatives within the sustainability agenda cover topics all across the value chain where Cloetta has the ability to make an impact.

Cloetta’s main markets

Cloetta’s main markets are the countries in which we have our own sales and distribution organisation, and include Sweden, Finland, the Netherlands, Denmark, Norway, Germany and the UK.

Investment case

  1. Strong local brands
  2. Attractive non-cyclical market
  3. Focus on continued margin expansion
  4. Clear strategy to deliver growth
  5. Strong market positions and distribution
  6. Attractive cash-flow generation and dividend
  7. Sustainable value creation