Cloetta is the second largest player in the total confectionary market as a result of strong positions in the segments of candy, liquorice, chewing gum and chocolate specialties.
Leading brands in the Netherlands are Red Band, Venco, Sportlife, Xylifresh and King.
Cloetta has a strong heritage in The Netherlands, dating back to 1878 when liquorice company Venco, currently still one of the Group’s local jewels, was founded in Amsterdam.
In The Netherlands, Cloetta employs about 500 people in the office in Breda, field sales as well as factories in Sneek, Roosendaal and Turnhout (Belgium).
Campaigns
Geniet gerust, maar wel bewust (Enjoy, but consciously), this slogan appears in various advertising messages. Cloetta is a part of a Dutch awareness campaign where various confectionery industries takes responsibility for promoting responsible enjoyment and a balanced lifestyle. Read more here.
Kauwgom? Mik ‘m erin (Chewing gum? Throw it away). This campaign is supported by Sportlife to create awareness about throwing away chewing gum in garbage bins instead of outside or on the floor. This is a collaboration with Nederland Schoon. Read more here.