Group Management

Katarina Tell

Position: President and CEO since 2024
Employed by Cloetta since 2018

Born: 1970

Nationality: Swedish

Education: M.Sc. Food & Nutrition, Umeå University and studies in business administration, Lund University

Other assignments: Board member of Svensk Plastindustri in Motala and DLF, Dagligvaruleverantörernas Förbund

Previous positions: Area President Cloetta Sweden. General Manager Findus, Sweden. Managing Director Heinz Northern and Eastern Europe, Retail Sales Manager Heinz Sweden, and Business development Findus.

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: Katarina Tell

Frans Rydén

Position: Chief Financial Officer (CFO) since 2018
Employed by Cloetta since 2018

Born: 1972

Nationality: Swedish

Education: BSc. Business Administration and Degree of Master of Laws, LL.M. Stockholm University, Sweden.

Previous positions: Various finance positions in Mondelez such as chief financial officer for India and for Indonesia, Finance Director ZBB Asia-Pacific, Regional Manager Financial Planning and Analysis and Area Manager Internal Controls. Recently Vice President Finance at Arla Foods.

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: Frans Rydén

Andrew Row

Position: Chief Operating Officer (COO) since September 2025
Employed by Cloetta since 2025

Born: 1974

Nationality: British

Education: Bachelor in Integrated Engineering, Nottingham Trent University, England

Previous positions: Joined Cloetta from a position as Chief Operating Officer Müller Milk & Ingredients. A seasoned executive with more than 20 years of international experience from FMCG, particularly within food, beverage, pharmaceuticals, and household goods. Has held several leadership roles at INEOS Hygenics, Refresco, Smith & Nephew, Reckitt and Goldenfry Foods, within Operations, Supply Chain and Manufacturing.

Shareholdings of persons discharging managerial responsibilities are available here.

Position: Area President Scandinavia & Travel Retail since 2024
Employed by Cloetta since 2024

Born: 1973

Nationality: Swedish

Education: Master of Business and Administration from the School of Business, Economics and Law at the University of Gothenburg

Previous positions: Joined Cloetta from a position as Division Director Nordics and CEO of Midsona Sverige AB and member of the Group Management Team at Midsona AB. Strong commercial background and has held several leadership positions at various international consumer goods companies. Has held roles at Unilever and Procter & Gamble within sales, marketing, brand communication, and innovation, among other things. She also served as Marketing and Innovation Director at Lantmännen Cerealia and as CEO of Lager 157.

Other assignments: Board Member of GS1 Sweden and DLF (Trade Association of Sweden).

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: Ulrika Palm

Position: Chief Marketing Officer (CMO)
Employed by Cloetta since 2018

Born: 1980

Nationality: German

Education: MBA (Major Marketing) at Hamburg University of Applied Sciences, Hamburg, Germany

Previous positions: Marketing Director at L’Oréal Paris in the Nordics (based in Denmark), previously Marketing and Group product manager at L’Oréal Paris in Germany and Sweden

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: Thomas Biesterfeldt

Ewald Frénay

Position: Chief Human Resources Officer (CHRO) since 2023
Employed by Cloetta since 2000 (through acquired company LEAF)

Born: 1963

Nationality: Dutch

Education: M.Sc. Economics, Erasmus University Rotterdam, the Netherlands.

Previous positions:Area President Cloetta Middle 2012-2023, Interim President Cloetta Italy and Export Markets 2016–2017. Various positions at LEAF 2000–2012 including President Middle at LEAF and Chief Marketing Officer. Member of LEAF Executive Committee 2008–2012. Vice President Segment Sugar confectionery at CSM 2005– 2007, Marketing Director at CSM 2004-2005 and Marketing Director of RBV LEAF the Netherlands 2000–2004. Several marketing and sales positions at Mars Inc. 1989–1999.

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: Ewald Frénay

Ville Perho

Position: Area President Finland & East since 2015
Employed by Cloetta since 2004 (through acquired company LEAF)

Born: 1979

Nationality: Finnish

Education: M.Sc. Turku School of Economics, Finland

Other assignments: Co-owner and Board member of Varastoaura Oy. Chairman of Finnish Chocolate, Sugar Confectionery and Biscuit Industries’ Association.

Previous positions: Sales Director Cloetta Finland 2010-2015, Category Development Manager Leaf 2004-2010, Global Account Manager Lidl at Leaf 2007-2009.

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: Ville Perho

André Ruikes

Position: Area President Netherlands & West since 2023
Employed by Cloetta since 2010 (through acquired company LEAF)

Born: 1985

Nationality: Dutch

Education: Bachelor Business Administration and Master Marketing Management, Erasmus University Rotterdam, the Netherlands.

Previous positions: Different positions in Cloetta such as Customer Director 2019-2023, Customer Marketing Director 2015-2019,  Sr. Account Manager 2012-2015 and Brand Manager 2010-2012. Brand manager, Venco.

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: André Ruikes

Niklas Truedsson

Position: Area President Growth since 2025 and Chief Pick & Mix Officer since 2019
Employed by Cloetta since 2019

Born: 1972

Nationality: Swedish

Education: Master in Business Administration, Lund University, Sweden

Previous positions: Area President Cloetta Denmark & Norway 2021-2025. Various managerial roles at Unilever in the Nordics and Asia including Country Manager Sweden. CEO at Risenta, part of the Paulig Group.

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: Niklas Truedsson