Group Management

Katarina Tell

Position: President and CEO since 2024
Employed by Cloetta since 2018

Born: 1970

Nationality: Swedish

Education: M.Sc. Food & Nutrition, Umeå University and studies in business administration, Lund University.

Other assignments: –

Previous positions of trust: Board member of Svensk Plastindustri in Motala and DLF, Dagligvaruleverantörernas Förbund

Previous positions: Stepped into her current role in 2024 from a position as Area President Cloetta Sweden. An experienced international leader with a broad background from the food industry, including senior roles as Managing Director Kraft Heinz Northern and Eastern Europe, General Manager Findus, Sweden, Retail Sales Manager Kraft Heinz Sweden and Business development at Findus.

Shareholdings of persons discharging managerial responsibilities are available here.

Frans Rydén

Position: Chief Financial Officer (CFO) since 2018
Employed by Cloetta since 2018

Born: 1972

Nationality: Swedish

Education: Degree of Master of Laws, LL.M, and B.Sc. Business Administration, Stockholm University.

Other assignments: –

Previous positions: Joined Cloetta from a position as Vice President Finance at Arla Foods. A seasoned finance executive with extensive international experience from various finance positions in Mondelez such as chief financial officer for India and Indonesia, Finance Director ZBB Asia-Pacific, Regional Manager Financial Planning and Analysis and Area Manager Internal Controls.

Shareholdings of persons discharging managerial responsibilities are available here.

Andrew Row

Position: Chief Operating Officer (COO) since 2025
Employed by Cloetta since 2025

Born: 1974

Nationality: British

Education: Bachelor in Integrated Engineering, Nottingham Trent University, England.

Other assignments: –

Previous positions: Joined Cloetta from a position as Chief Operating Officer Müller Milk & Ingredients. A seasoned leader with more than 20 years of international experience from FMCG, particularly within food, beverage, pharmaceuticals, and household goods. Has held several leadership roles at Ineos Hygenics, Refresco, Smith & Nephew, Reckitt and GoldenFry Foods, within Operations, Supply Chain and Manufacturing.

Shareholdings of persons discharging managerial responsibilities are available here.

Position: Area President Scandinavia & Travel Retail since 2025
Employed by Cloetta since 2024

Born: 1973

Nationality: Swedish

Education: Master of Business and Administration from the School of Business, Economics and Law at the University of Gothenburg

Other assignments: Board Member of GS1 Sweden and DLF (Trade Association of Sweden).

Previous positions: Stepped into her current role in 2025 from a position as Area President Sweden. Joined Cloetta from a position as Division Director Nordics and CEO of Midsona Sweden and member of the Group Management Team at Midsona. Strong leadership and senior commercial background from various international consumer goods companies within sales, marketing, brand communication, and innovation at Unilever, Procter & Gamble, Lantmännen Cerealia and as CEO of Lager 157.

Shareholdings of persons discharging managerial responsibilities are available here.

Position: Chief Marketing Officer (CMO) since 2018
Employed by Cloetta since 2018

Born: 1980

Nationality: German

Education: MBA (Major Marketing), Hamburg University of Applied Sciences.

Other assignments: –

Previous positions: Joined Cloetta from a position as Marketing Director for L’Oréal Paris in the Nordics. An experienced international marketing leader with a background from L’Oréal, including roles within marketing and sales in Germany and Sweden. Prior to that he also held marketing positions at British American Tobacco and Paulaner Brewery in Germany.

Shareholdings of persons discharging managerial responsibilities are available here.

Ewald Frenay

Position: Chief Human Resources Officer (CHRO) since 2023
Employed by Cloetta since 2000 (through acquired company LEAF)

Born: 1963

Nationality: Dutch

Education: M.Sc. Economics, Erasmus University Rotterdam, the Netherlands.

Other assignments: –

Previous positions: Stepped into his current role in 2023 from a position as Area President Cloetta Middle, with a responsibility for the Dutch and German markets. Broad international experience from both Cloetta and LEAF, including interim responsibility for Cloetta Italy and Export Markets, senior roles such as President Middle and Chief Marketing Officer and member of the LEAF Executive Committee. Has also held leadership positions at CSM and various marketing and sales roles at Mars Inc.

Shareholdings of persons discharging managerial responsibilities are available here.

Ville Perho

Position: Area President Finland & East since 2025
Employed by Cloetta since 2004 (through acquired company LEAF)

Born: 1979

Nationality: Finnish

Education: M.Sc. Turku School of Economics, Finland

Other assignments: Co-owner and Board member of Varastoaura Oy. Chairman of Finnish Chocolate, Sugar Confectionery and Biscuit Industries’ Association.

Previous positions: Stepped into his current role in 2025 from a position as Area President Finland. Before that served as Sales Director Cloetta Finland. An experienced commercial leader with an extensive background at Cloetta and LEAF, including leadership and senior roles within retail category development and account management.

Shareholdings of persons discharging managerial responsibilities are available here.

André Ruikes

Position: Area President Netherlands & West since 2025
Employed by Cloetta since 2010 (through acquired company LEAF)

Born: 1985

Nationality: Dutch

Education: Bachelor Business Administration and Master Marketing Management, Erasmus University Rotterdam, the Netherlands.

Other assignments: –

Previous positions: Stepped into his current role in 2025 from a position as Area President Cloetta Middle, with a responsibility for the Dutch and German Markets. A senior commercial leader with a long track record from Cloetta and LEAF, including roles within marketing, key account management and brand management, as Customer Director, Customer Marketing Manager, Senior Account Manager and Brand Manager.

Shareholdings of persons discharging managerial responsibilities are available here.

Niklas Truedsson

Position: Area President Growth since 2025 and Chief Pick & Mix Officer since 2019
Employed by Cloetta since 2019

Born: 1972

Nationality: Swedish

Education: M.Sc. in Business Administration, Lund University.

Other assignments: –

Previous positions: Stepped into his current role in 2025 from a position as Area President Cloetta Denmark & Norway and Chief Pick & Mix Officer. Joined Cloetta from a position as CEO of Risenta, part of the Paulig Group. An experienced FMCG leader with several commercial managerial roles and strong background at Unilever in the Nordics and Asia. His previous roles include Country Manager Sweden and Trade Investment & Pricing Director Asia, Africa & Central Europe.

Shareholdings of persons discharging managerial responsibilities are available here.