Cloetta is a proud provider of joyful moments – our brands and products bring fun and joy to memorable occasions. We are convinced that our consumer focus is the basis for Cloetta to grow and our brands to flourish. We will meet the future with a winning culture and passionate way of working.
Cloetta aims to strengthen its position as the leading confectionery company in Northern Europe within the candy, chocolate, pastilles, chewing gum and nuts categories as well as in the Pick & mix segment.
Cloetta’s updated long-term financial targets are:
- Organic sales growth target increased to 3-4% per year (previously 1-2%)
- Long-term adjusted EBIT margin target remains unchanged at 14%, with the addition that Cloetta will reach at least 12% by 2027
- Net debt/EBITDA ratio target strengthened to be below 1.5x (previously to be around 2.5x)
- A dividend payout above 50 per cent of profit for the year (previously 40-60 per cent)
Strategic priorities
To continue to drive profitable growth and to further strengthen the market position, Cloetta has defined three strategic priorities.
- Win with our Superbrands – increased focus across the core markets on ten selected brands to drive profitable growth through increased distribution and by continuing to stretch the brands into new categories
- Grow beyond core markets – increased focus on Germany and UK, as the European markets with the largest confectionery retail sales and the highest per capita consumption, and on North America to leverage demand for Swedish Candy
- Excel in marketing and innovation – accelerated new product development supported by continued marketing effectiveness
To successfully deliver on these strategic priorities, focus will be placed on further enhancing Cloetta’s operating model through net revenue management, a supply chain fit for purpose and an effective operating structure, as well as selective M&A.