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Launch of Cloetta Chocolate Brand in Finland

Cloetta’s ambition is to significantly strengthen the position within the chocolate category in Finland. This will be reached by launching chocolate products under the new Cloetta chocolate brand.

Until now, Cloetta Finland has based the chocolate offering on the local hero brands Tupla and Royal. These brands have a limited stretching potential to new consumer needs or product types.

The new Cloetta chocolate brand offers inspiring chocolate experiences, an always delicious chocolate combined with other good stuff. Cloetta chocolate doesn’t take chocolate too seriously, but brings joy to our everyday lives, for both mouth and mind.

The launch of the new Cloetta chocolate range in Finland comprises three existing products from Swedish Sportlunch and Powerbreak range, which have been redesigned for the new Cloetta chocolate brand.