Annual and Sustainability Report 2021
About Cloetta
Cloetta, founded in 1862, is a leading confectionary company in Northern Europe. Our products are sold in more than 50 countries worldwide with Sweden, Finland, Denmark, Norway, the Netherlands, Germany and the UK as the main markets. We own some of the strongest brands on the market, such as Läkerol, Cloetta, CandyKing, Jenkki, Kexchoklad, Malaco, Sportlife and Red Band. Cloetta has 7 production units in 5 countries and the company’s class B-shares are traded on Nasdaq Stockholm.
Cloetta’s net sales
Statement from the CEO
“I was particularly pleased to see that we were successful in our efforts to bring organic sales of Branded packaged products to above 2019 levels. This was achieved mainly through successful marketing, strategic innovations, such as fruit-based candy and Kexchoklad Vegan, as well as a further focus on sales fundamentals. I was also delighted to see that our actions taken in the Pick & mix business during the year yielded results, where our margin-enhancing initiatives brought the segment close to break-even for the full year.”
Key figures
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1862
Founded in
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2600
Employees
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> 50
Countries
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7
Factories
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SEK 6.0 bn
Net sales
-
9.4 %
Operating profit margin, adjusted
-
2
Business segments
-
2.0
Net debt/EBITDA
Strategic priorities
Cloetta is a proud provider of joyful moments – our brands and products bring fun and joy to memorable occasions. We are convinced that our consumer focus is the basis for Cloetta to grow and our brands to flourish. We will meet the future as a united organisation – One Cloetta – with a winning culture and passionate way of working.
6 distinct consumer trends
- Greater individualisation
- Responsibility for the environment and human rights
- Health
- E-commerce and digital channels increasingly important
- Superior sensory experiences
- Local, genuine and transparent brands
Meeting the consumer demand
Sustainability
Cloetta’s sustainability agenda, “A sweeter future”, focuses on creating joy and long-lasting value For You, For People and For the Planet. The initiatives within the sustainability agenda cover topics all across the value chain where Cloetta has the ability to make an impact.
Value chain
Investment case
- Strong local brands
- Attractive non-cyclical market
- Focus on continued margin expansion
- Clear strategy to deliver growth
- Strong market positions and distribution
- Attractive cash-flow generation and dividend
- Sustainable value creation